NSFW: ZANA BAYNE X MARC JACOBS

Coinciding with the premier of 50 Shades of Grey on Feb 14 - Marc Jacobs collaborated with NY based leather accessories designer Zana Bayne for a NSFW collection of accessories. Shot by Todd Pendu featuring Ali Michael, the S+M meets fashion accessories were all wrapped in a classic red felted heart shaped candy box.

The product launch was revealed during a sexy Valentine party at Marc Jacobs SOHO. Sold exclusively at Marc Jacobs stores worldwide.

Press.

Creative Direction, Product Design, Packaging + Development, Partnership, Experiential