NOW IS FOREVER: ESPO X BOOKMARC

To announce the launch of Bookmarc Japan in 2011 Bookmarc partnered with Steven ESPO Powers create a marketing campaign throughout Tokyo. We arranged for ESPO to create several murals throughout Tokyo and the Bookmarc boutique.

The artwork inspired accessibly priced limited edition souvenir pens to commemorate the work.

Watch the process here.

Art Direction, Product Design and Development, Experiential

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