MUSCLE MAN MARC: SOUTH PARK X MARC JACOBS

Marc Jacobs was featured on season 15 of South Park as Cartman’s Muscle Man Marc doll. My Special Projects team partnered with Comedy Central and South Park to bring Muscle Man Marc to life through limited edition products and retail experiences. Rolled out nation-wide and in key European markets.

Art Direction, Pattern Making, Product and Packaging Design & Development, Retail Activation.