THE JIMMY BOOT: NATIVE X MARC JACOBS

Launching during NYC’s Fashion’s Night Out Marc Jacobs partnered with Native for an exclusive collaboration. The Jimmy Boots featured laminated Japanese denim on a lightweight molded EVA outsole. Collaborating with the Native team we developed a seeding campaign to promote the launch of the Jimmy Boot.

Design Direction, Product + Packaging Design and Development

 

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A snowy showdown in the shadow of Mt. Elsewhere. Frosty feet get saved by The Jimmy Boot, but what warms a frozen heart after your girl runs off with a Beast from the East? May we suggest Marc Jacobs and Native Boots? The limited edition Jimmy Boot is available exclusively at Marc Jacobs stores on September 8th.