PROTECT THE SKIN YOU’RE IN CAMPAIGN

In collaboration with NYU Melanoma Research 50 celebrities (including Kate Moss, Naomi Campbell, Miley Cyrus) agreed to pose nude for a limited edition run of “Protect the Skin You’re In” t-shirts. With all proceeds of the sale donated to charity, over 4.5m was raised to date making this Marc Jacobs most successful charitable campaign. All images shot by celebrity photographer Brian Bowen Smith.

Art Direction, Product Design + Development, Experiential