MODERN MADE SIMPLE: ALLMODERN BRAND CAMPAIGN

In 2022 AllModern launched their first brand campaign. Teaming up with music-video director, Bob Partington AllModern’s brand identity was brought to life via an artfully synchronized Rube Goldberg Sequence in a 30 second commercial.

The video represents how AllModern takes the complex task of furnishing your home and makes it simple. Key brand pillars are paired with an eye-catching execution for a concept that both educates + entertains.

Creative Direction