THE GOLDEN TICKET: MAST BROTHERS CHOCOLATE X MARC JACOBS

Twice a year the golden ticket is the Marc Jacobs fashion show. In spring of 2016 we partnered with Mast Chocolates to create the first edible Marc Jacobs product. The concept was to hide a golden ticket to the Spring 2016 runway show in a single bar. All bars were sold in the Marc Jacobs boutiques worldwide. Inspired by Marc himself and working with his personal chef, the smokey (MJ’s cigarette addition) goat milk (his lactose intolerance) dark chocolate molded bubble heart bar was created.

The chocolate mold inspired a line of Valentine products that were offered globally to all wholesale accounts for the first time. Product categories included jewelry, clothing, phone cases, leather goods and stationery.

Creative Direction, Product and Packaging Design + Development, Partnership, Experiential