UNAUTHORIZED COLLABORATION: KIDULT X MARC JACOBS
Kidult vandalized the Marc Jacobs Mercer Street boutique, the night of the Met Ball, with the word “ART” (later seen in A$AP Rocky’s ‘Fashion Killa’ music video). In response we immediately had the graffiti turned it into an unauthorized collaboration with an unauthorized artist for a limited edition, lofty priced tshirt released the same week of the incident. The incident and response went viral.
Art Direction, Product Design + Development, Stunt
