JACOBS BY MARC JACOBS…

An early DTC retail model under the Marc Jacobs label. Developed as a private label collection of RTW and accessories with an entry level pricepoint these products were designed and developed exclusively for Marc Jacobs and Marc by Marc Jacobs boutiques worldwide. Working directly with Robert Duffty, the president of MJI this project allowed the brand to test categories and products before developing them into the main line.

Design Direction, Product Design + Development