MARC JACOBS X DISNEY
November 2015 launched Marc by Marc Jacobs’ final capsule collection I Am Not Like Other Girls, inspired by Alice in Wonderland and just in time for the theatrical release of Disney’s Alice Through the Looking Glass. Designed to celebrate the quest for individuality, this whimsical collection features totes, backpacks, iPhone cases, sweatshirts among other products, mixing archival source material and modern elements altogether
Various immersive popups were featured in retail and wholesale accounts globally. Activations included influencer social meet ups with photo booths and custom nail art decals.
Creative Direction, Product and Packaging Design + Development, Experientail
