SPARKLING TOGETHER FOR 30 YEARS: DIET COKE X MARC JACOBS
In celebration of Diet Coke’s 30th anniversary Marc Jacobs was named creative director. Together we created limited edition collectors cans and bottles, uniting the stylish and light-hearted personalities of both icons. Inspired by the three decades, the illustrations capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s.
In addition to the bottles an exclusive line of product was created to coincide with the launch. Multipacks of beverages included a code for the chance to win Marc Jacobs product - with a winner announced every minute. Product launch was released globally in 11 countries including Britain, France and Iceland.
Art Direction, Product Design, Product Development, Instore Activation, Experiential, Event
