BRAND BOOK: ALLMODERN

In 2020 AllModern started making the shift from mass marketplace to a specialty retail brand - this required a brand rehaul. Partnering with cross functional leaders, data and consumer insights - the brand identity was locked in. The direction was translated into a 12 page brand book. Succinct, intentional and digestable the brand book serves as a training tool for the organization and sets the foundation of the brands identity.

Creative Direction