MODERN FOR ALL: ALLMODERN REBRAND

AllModern believes good design should be the standard for all, not a luxury for a few. In 2020 the goal was to take AllModern from a marketplace to a specialty retailer. Driven by customer insights a new brand strategy was developed to lead identity, art direction, site redesign and storytelling across channels.

Inspired by the Bauhaus movement – geometric forms, purposefully simple letter mark, primary brand colors and a strong grid system, the identity creates a clean foundation for playful messaging and expressive brand imagery.

Logo, Site Redesign, Motion Strategy, Imagery Guidelines

Brand book, Creative Guidlines,

Creative Direction, Brand Strategy